What is AI Visibility and why is it becoming more important than traditional SEO?
AI Visibility refers to how often — and in what contexts — a brand appears in the answers generated by AI models such as ChatGPT, Gemini, Copilot or Perplexity, as well as in AI-driven search modules like Google AI Overviews. Unlike traditional SEO visibility, which measures positions in SERPs, AI Visibility shows whether your brand exists at all in the places where users make decisions — without clicking, without visiting a website, and without scrolling through a “Top 10” list.
AI Visibility includes:
- the number and quality of brand mentions in AI-generated answers,
- brand and product context in LLM responses,
- presence in generative rankings (LLM Rankings),
- share of visibility inside AI Overviews,
- citations and references to your content within models.
What questions does AI Visibility answer?
- Does AI even recognise my brand?
- Do I appear when users search for a solution, not a brand name?
- Am I included in comparisons, rankings, and recommendation lists?
- Does AI prefer my competitors over me?
Why does AI Visibility matter?
Because in 2026, over 50% of searches end in zero-click, and purchase decisions are increasingly made outside the website, directly in AI-driven answers. If your brand does not exist in AI, it effectively does not exist in the broader Search ecosystem.
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